The European Parliament has banned the use of infinite scroll in social media. The scroll infinito has been widely used as a way to increase the time spent on social media platforms. The scrolling down motion is a simple way to addict users. The Parliament has passed a resolution to put an end to the use of addictive techniques. The resolution was passed with a majority of 545 votes in favor. The resolution states that the Parliament has identified social media platforms and online games that use the scroll infinito to create a great addiction. The Parliament believes that these platforms are exploiting the vulnerabilities of users to capture their attention and monetize their data. The initiative has the goal of making the apps adopt an ethical design, without opaque patterns or addictive designs like the scroll infinito. The legislation has been passed but still needs to be implemented. The ban will affect many popular social media platforms that use this design. The use of the scroll infinito is a problem of addiction similar to that of drugs. The European Parliament has reported that 25% of young people exhibit a problematic use of smartphones. According to the report, there is no self-control that can overcome the tricks of big tech companies, which are driven by armies of designers and psychologists to keep users engaged. If no action is taken now, the impact will be on the mental health and brain development of future generations. The Parliament has also requested that the European Commission introduces a law that protects the 'right to be left alone' online. The ban on the scroll infinito is one of the actions that the Parliament has proposed. The Parliament has also proposed that the European Commission introduces a law that protects the 'right to be left alone' online. The concept of the 'right to be left alone' covers practices such as 'thinking before sharing', 'disabling all default notifications', 'chronological order', 'weekly summaries of total screen time', or 'automatic blocking of services after a predetermined period of use'. These options are already available in many systems and applications, but Europe wants to make them mandatory.
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