In 2012, Xiaomi Mi-One was analyzed on Xataka, a unknown phone manufacturer that showed promising signs and would later become a major player in the smartphone market. The founder and CEO, Lei Jun, acknowledged the comparison to Steve Jobs, but stated that he didn't want Xiaomi to be compared to Apple, but rather to Amazon. However, it's clear that Xiaomi wanted to be compared to Apple, as they took advantage of their popularity and even copied some of their designs. Despite this, Xiaomi has become one of the largest smartphone manufacturers in the world, and in 2021, they were crowned as the leaders of the global market, according to Counterpoint Research. In Spain, Xiaomi is unbeatable. Now, Xiaomi is setting its sights on the electric car market, with the presentation of the Xiaomi SUV7, and Lei Jun has stated that they aim to become one of the top 5 automobile manufacturers in the world in the next 15-20 years. The company has always looked up to Tesla as a reference, and with the Xiaomi SUV7, it seems that they are following the same strategy: to compete with Tesla. The question is, can they do it? Will we believe it? It seemed unlikely in the mobile phone market, but Xiaomi proved it was possible. Tesla has become the absolute reference in the electric car market, and it will be a challenge for Xiaomi to compete with them. However, Xiaomi has already shown that they can do it in the smartphone market. It remains to be seen if they will face the same obstacles as other manufacturers in the traditional automotive industry.
Read MoreLa movilidad sostenible se ha convertido en una prioridad, y Volvo se ha posicionado como un foro de innovación en la industria del automóvil con su nuevo revolucionario B-SUV eléctrico, el EX30. El EX30 no solo representa una innovación en diseño y rendimiento, sino también el compromiso total de Volvo con la sostenibilidad medioambiental. El EX30 está construido con materiales reciclados y cuenta con tecnología inteligente para prevenir accidentes, demostrando el enfoque de la compañía en la sostenibilidad desde el diseño hasta el final de la vida útil del producto. El compromiso de Volvo con el reciclaje de materiales y la eficiencia energética en la producción del EX30 lo convierten en un referente en la industria del automóvil.
Read More